Hotel · Slate Estimate
Comfort Inn
Gilroy, CA
Estimated Valuation
$3.7M – $7.7M
17% SDE margin × 3.8-6.0x multiple + 0.2 location premium
High confidence
$1.3M
Est. Cash Flow (SDE)
Strengths
- High review volume — strong demand signal
- Good metro location — moderate valuation premium
- Liquor license (full bar) — high-margin alcohol revenue
- Actively hiring (182 open roles) — growth signal
- Sales tax records found — direct revenue verification available
- Multi-location operator (3 locations) — systematized, less owner-dependent
- Franchise (Comfort Inn) — brand value, proven systems, transferable training
Risk Factors
- Below-average ratings (2.6/5)
- Declining trend — search interest or reviews suggest downward trajectory
- Franchise transfer requires franchisor approval — verify transfer fees and timeline
Data Sources (14)
Google/Serper (reviews, ratings, business info)
Groq/Llama-3.3 (signal extraction)
Building permits (sq footage, buildout)
UCC filings (equipment value)
Yelp (rating, reviews, price tier)
County health department (inspection records)
Delivery platforms (DoorDash, Grubhub, UberEats)
Liquor license records
Sales tax records (public filings)
Job postings (Indeed/LinkedIn/Glassdoor)
Commercial rent (LoopNet/CoStar)
Trend analysis (search interest/visibility)
Census/NAICS baseline (industry statistics)
Franchise brand detected: Comfort Inn
View full estimate on Slate